Magazine Advert

1. What is the purpose of a magazine advert?
- It reaches a target audience directly through a magazine: it gives the audience an element of control and choice.
- It needs to be striking to catch attention.
- The advert must be appealing to the target audience in alternative ways (visuals) because they cant hear the music like they can in a TV advert or viral marketing.

2. What techniques might a designer use to achieve this purpose?
- Simple design with eye catching image in the middle which then encourages the target audiences' eye to continue looking over the rest of the page.
- Interesting colour and image choice: house colours, complex or original images, star image motif.
- Decide whether to use direct or indirect address.
- Digital manipulation.
- The correct use of white space.
- Subtle use of humour to interact and engage with the target audience.
- Use contrasting colours.

3. What information does the magazine advert need to include?
- Logo/name of record label.
- Artists name.
- Release date.
- Album name.
- Any awards won.
- Where you can buy it from.
- Reviews.
- Tour dates.
- Names of singles.