Niche

Creating a niche is creating something new that the band/artisit can offer the audience. This can be used as a unique selling point for the audience and ensure individuality. Having a niche can also be known as brand identity. A good example of having a niche is a artisit such as Lady Gaga, the outfits she wears and her image is used as her niche. She wears very unigue clothes that no other artist does, and this is now what she is nationally and globally known for. However she always brings something new to every video she makes, this keeps the audience interested and wanting to watch her videos. The unpredictable clothes are a very clever way of raising her popularity because it keeps the eye of the audience busy and therefore has won the attention of her audience. This is why her niche works so well for her and the sales of her music.